Meanwhile, The Baffler has a piece on the nexus between direct-mail con artists and Movement Conservatism in the US. The thesis of this essay is that the US Right today has a culture built on paranoia, a distrust of critical thought and a tolerance of lying, and that this culture is partly due to from a system of highly successful multi-level marketing cons, get-rich-quick scams and crooked fundraising operations wrapped in inflammatory calls to urgent action attached parasitically to the conservative movement for half a century. This state of affairs had modest beginnings in the 1960s, as the wake of the political autoimmune disorder that was McCarthyism was bleeding into the rise of the civil-rights movement and everything from modern art to teenage rock'n'roll were assaulting the relaxed and comfortable status quo of the extended 1950s. (The full cultural horror of the Sixeventies had yet to make an appearance, but it would, in turn, prove highly profitable.) It all started when a canny businessman acquired a list of Republican Party donors and and started using it to make money from the fearful and credulous, establishing a system of fundraising for right-wing causes which, conveniently, absorbed most of its takings in administrative expenses, leaving little for fighting imaginary Communist abortionists. This, in turn, was followed by an ecosystem of parasites, selling everything from miracle cures to investment strategies the pinko liberals don't want you to know about to the movement-conservative demographic, and reinforcing a culture of paranoia, demonisation of a nefarious Other and a convenient detachment from objectively measurable reality, culminating in the political climate today:
In 2007, I signed on to the email lists of several influential magazines on the right, among them Townhall, which operates under the auspices of evangelical Stuart Epperson’s Salem Communications; Newsmax, the organ more responsible than any other for drumming up the hysteria that culminated in the impeachment of Bill Clinton; and Human Events, one of Ronald Reagan’s favorite publications. The exercise turned out to be far more revealing than I expected. Via the battery of promotional appeals that overran my email inbox, I mainlined a right-wing id that was invisible to readers who encounter conservative opinion at face value.Dear Friend: Do you believe that children should have the right to sue their parents for being “forced” to attend church? Should children be eligible for minimum wage if they are being asked to do household chores? Do you believe that children should have the right to choose their own family? As incredible as they might sound, these are just a few of the new “children’s rights laws” that could become a reality under a new United Nations program if fully implemented by the Carter administration. If radical anti-family forces have their way, this UN sponsored program is likely to become an all-out assault on our traditional family structure.In this respect, it’s not really useful, or possible, to specify a break point where the money game ends and the ideological one begins. They are two facets of the same coin—where the con selling 23-cent miracle cures for heart disease inches inexorably into the one selling miniscule marginal tax rates as the miracle cure for the nation itself. The proof is in the pitches—the come-ons in which the ideological and the transactional share the exact same vocabulary, moral claims, and cast of heroes and villains.
It’s time, in other words, to consider whether Romney’s fluidity with the truth is, in fact, a feature and not a bug: a constituent part of his appeal to conservatives. The point here is not just that he lies when he says conservative things, even if he believes something different in his heart of hearts—but that lying is what makes you sound the way a conservative is supposed to sound, in pretty much the same way that curlicuing all around the note makes you sound like a contestant on American Idol is supposed to sound.
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