It was totally plucked out of the air; I guess you look back and I guess it was just on that cusp of, kind of.. lad rock, that whole kind of grebo thing, that then became the 90s Loaded thing; that's probably unfair on some of the grebo bands, but it was almost which side of the fence are you on. And record labels were run by boys as well, so I guess we were making a point about that. I ws reading “Emma” by Jane Austen at the time, so it kind of came from if a book can be called Emma then a record label can be called Sarah. It was never meant to be Sarah Records, it was just meant to be Sarah, but that was too difficult.
I think in a way, though, the thing I'm most proud of ... is the way we ended the label when we did and the reasons for doing it. One of the things that drives me absolutely crazy is when people think we went bust, or something like that. We always felt that there were about three or four ways to end a record label. One's to go bust, which happens reasonably often; two is to start putting out crap records and everyone stops buying them and you just kind of dwindle away. You could sell out to a bigger record label. We didn't want to do any of those. And then there's just getting to a nice round number ... throwing a big party, and taking out some ads in the press and saying, you know, we're basically destroying it. That I'm just so pleased we did, even though it was so hard to do.Whilst derided, somewhat though perhaps not entirely unfairly, as twee at the time, and not getting much recognition in histories of alternative/indie music (Sarah Records is mentioned in a footnote in Richard King's alternative-music history “How Soon Is Now”, in reference to being even more idealistic and out of touch with commercial realities than the labels the book's about), Sarah seems to be finally getting its due, with a book about the label (by Canadian writer Michael White) due this year and a documentary in production.
Sarah Records as a label is gone, and definitely not coming back, but the name exists on Twitter; Clare uses it to post music-related items.
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