The Null Device

Sarah Records interview in Backseat Mafia

Backseat Mafia, a music blog from Sheffield, has an interview with Clare Wadd about Sarah Records:
I hate the term twee, loathe it. I think there was a lot of sexism in the abuse we got from the music press, we were girlie we were fey, we were twee, they were all bad things, but they’re feminine rather than masculine things. Most indie labels still are and were then run by men, I was co-running as an equal, we were called Sarah, & that was all a reason to put us down. Quiet concerning really. That said, I hate all the childishness side of twee that a few people embraced, I always wanted to be a grown up, felt required to be a grown up, I’m not a fan of escapism.
‘We don’t do encores’ your press statement said on ‘a day for destroying things’. does a little part of you, if only occasionally, think well……maybe if….
Not really, not now. It was weird at first, and someone said to me soon after “… didn’t you used to be…?”, but it’s 17 years since we stopped, I’m 45. One of the things I thought was good (although in some ways I guess it was bad) was that we were kids the same age as the bands, give or take, in that sense we could never be a proper record label.
It’s disappointing that nothing much seems to have changed, particularly with regard to feminism and the preponderance of bands or labels still to think the main role of women is decoration – a cool sixties chick on the sleeve or poster, some nice female backing vocal – and to fail to question what they’re doing and why. We tried to run the label we would have wanted to be consumers of, so we didn’t do limited editions or extra tracks or things designed to get people to buy the same record several times over, there’s a degree of respect for the audience and the fan that was completely lacking through a lot of the eighties and nineties – they were the little people essentially, and that’s a very Tory attitude.
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