The Null Device
Posts matching tags 'adbusters'
It looks like Adbusters' Black Spot sneakers aren't the only player in the emerging right-on designer footwear market. There's also No Sweat Sneakers, made in a fully-unionised facility in Indonesia, and claiming fairly generous working conditions. (via cos)
Remember the Black Spot Sneaker, those Adbusters people's attempt to take on the Nikes of this world at their own game, by producing shoes similar to the coolsie hipster footwear advertised in VICE and such only without the economic brutality involved? Well, they've now started production; they're using a unionised, family-run shoe factory in Portugal, and 100% vegan, organic hemp from Romania. Which should make for the ultimate pair of right-on sneakers for cruelty-free hipsters; what they look like, however, is as yet unknown; as is how much it'll cost to make them with decently-paid EU-based labour. (The site has what appears to be a modified Converse All-Star shoe displayed.)
Those rabble-rousers at Adbusters are taking Nike and such on at their own game, with the Black Spot sneaker. It looks like a Converse All-Star (now owned by Nike), only is made using unionised labour, and will cost about US$40. The shoe, however, is only one part of a campaign which involves "culture jamming" Nike billboards and stores. (via bOING bOING)