Posts matching tags 'anthropology'
2004/11/20
From a Graun article on drinking culture in Britain, the following tidbits:
The timelessness of our desire to get drunk has led anthropologists such as Kate Fox, director of the Social Issues Research Centre in Oxford, to speculate about the British character. She concluded that we are all suffering from a "congenital sociability disorder", a disease whose symptoms are akin to a kind of autism combined with agoraphobia. In plain talk, the British are uniquely buttoned up and starched stiff. Animal watcher Desmond Morris says that if we were monkeys we would be picking imaginary fleas out of each other's fur, in an act of "social grooming", a pretext for prolonging social encounters. Instead we have for centuries propped up the bar.
A national characteristic has been identified in numerous scientific trials. In one, British volunteers were plied with drinks, all purporting to be alcohol, half of which were placebos. Everyone became equally loud, crude and garrulous, the technically sober behaving identically to the genuinely drunk. Similar tests carried out on volunteers from Mediterranean countries found no such associations. Scientists concluded that British people invested alcohol with "magical disinhibiting powers".
I wonder how this experiment would have run in Australia.
2001/4/15
The future is already here: it's just not evenly distributed: Companies have been hiring the service of cool hunters , who are sort of like upmarket yuppie anthropologists, to tell them what the trendy urban hipsters are doing, thinking and identifying with; the theory being that the twitchily hip urban fads of today will be the next big hit of tomorrow's mainstream; a view Malcolm Gladwell's The Tipping Point put forward.
When not receiving facials or having their toes dipped in Bollinger Grande Cuvée, trendsetting teens claim to be experimenting with digital filmmaking, vintage computers and "geometric prints from the '60s and '70s." Mainstream teens say they're having sex, "rolling up my jeans" and "going to college." Asked about the "newest thing your friends are doing," the mainstreamers, in a sudden burst of Eisenhower-era conformity retrograde even by their standards, cited "getting married," "working on cars" and "going to nudie bars." Trendier types mentioned "freestyling" and "drunk bowling."
The cool-hunting consultancies, of course, charge hefty fees for these vital tips. (An annual subscription to the L Report will set you back $30k.) Mind you, they're now discovering a corollary to the Tipping Point hypothesis; namely, that most cutting-edge trends are too rarefied to trickle down to suburban mainstream consumers to the point of being marketable; leading to missteps such as marketing guarana-laced soft drinks and male makeup kits to the Wal-Mart crowd, with predictably underwhelming results. (via rebecca's pocket)