The Null Device
Posts matching tags 'arial'
This blog has been quiet recently, because I have been travelling.
I recently spent a few days in Venice; a spectacularly beautiful city, and one well worth visiting. (This is made all the more poignant by the possibility that Venice may not be around in its present form for much longer; rising sea levels and subsiding buildings threaten to sink the city.) In any case, I have posted photos to my Flickr page.
One thing I noticed about Venice (and this is, granted, a somewhat trivial observation, and one which seems unworthy of mention in the face of the all-surrounding sublime): its public transport system's signage is, for some inexplicable reason, set in Arial (i.e., the free Helvetica lookalike that Microsoft bought to give away), as evident below:
I say inexplicable because there seems to be little reason to use Arial on public signage. While it's a perfectly technically workable sans-serif typeface, Arial is known only as a Helvetica substitute one doesn't have to pay for. In fact, its entire raison d'etre is to be a cheaper, off-brand drop-in replacement for Helvetica, a state of affairs which makes it a defacto signifier of cheapness or naïveté. (It's a ubiquitous 20th-century modernist sans-serif font for people who aren't into fonts, and who aren't paid to pay attention to these sorts of things.) Does the city of Venice really save that much money by going with Arial? (Would a city have to specifically licence a typeface for signage? If so, presumably Arial would no longer cost nothing. If not, wouldn't shelling out the €25 or so for a copy of Helvetica Bold* be worth looking more professional? (I.e., dotting one's 'i's, and crossing (and not slanting the tops of) one's 't's.)
* A weight of Helvetica is listed as £20.25 on Linotype's website; this is roughly €23.50.
Via Lukelog, this piece about typographical anachronisms in films, from newspapers being set in fonts which wouldn't exist for 20 years to bloopers like building sign in Tim Burton's Ed Wood which is made of great big metal TrueType Chicago letters. (That's the old Macintosh System 7 screen font.) Reminds me a bit of Kibo's USENET rants about typography and bad films.
And then there's this piece about the scourge of Arial, or how the ubiquitous font originated (designed not for its original charm but as a third-party drop-in replacement for Helvetica), how it got everywhere (on the back of the Beast of Redmond), and why it's more evil than Helvetica.