The Null Device
Posts matching tags 'cognitive bias'
Cognitive bias of the day: the name letter effect, which causes people to be subconsciously more favourably inclined to names and words that sound like their name:
The researchers then moved on to career choices. They combed the records of the American Dental Association and the American Bar association looking for people named either Dennis, Denice, Dena, Denver, et cetera, or Lawrence, Larry, Laura, Lauren, et cetera. That is: were there more dentists named Dennis and lawyers named Lawrence than vice versa? Of the various statistical analyses they performed, most said yes, some at < .001 level. Other studies determined that there was a suspicious surplus of geologists named Geoffrey, and that hardware store owners were more likely to have names starting with 'H' compared to roofing store owners, who were more likely to have names starting with 'R'.
Some other miscellaneous findings: people are more likely to donate to Presidential candidates whose names begin with the same letter as their own, people are more likely to marry spouses whose names begin with the same letter as their own, that women are more likely to show name preference effects than men (but why?), and that batters with names beginning in 'K' are more likely than others to strike out (strikeouts being symbolized by a 'K' on the records).
(via David Gerard)