The Null Device

Posts matching tags 'fun'


This year's crop of pre-Christmas advertising in London includes campaigns from various charities, suggesting that people buy, as gifts for their loved ones, items of aid for people in developing countries. Oxfam's version of this campaign, titled "Famously Funusual Gifts", seemed particularly strained:

Other than "funusual" being a somewhat cringeworthy neologism, it is also inaccurate. One can say a lot of good things about giving someone a certificate that their gift was a goat for an African village or a combination children's playground and water pump: it can be worthy, enlightened, socially aware, and, yes, unusual. However, to say it is "fun" is somewhat of a stretch. One might get a lot of satisfaction, a feeling of wellbeing or worthiness, or (more uncharitably) a smug sense of moral and cultural superiority over the Sun-reading philistines who merely got a new plasma-screen TV for Christmas; however, none of these emotions are usually classified as "fun". Even if the certificate one gets in lieu of a present is set in Comic Sans and festooned with quirky cartoons.

This use of "fun" sounds like a potential neologism in the making; perhaps we will see the meaning of "fun" change to refer to something that's not particularly enjoyable though one is obliged, by social pressure, to grin and bear it and pretend that it is in order to keep up appearances of worthiness or superiority. ("This village toilet is the best gift ever; so much better than a Nintendo Wii.") Eventually, the implicit sarcasm will seep into the word "fun", and its original meaning will go the way of other words like "gay" and "special": "That sounds totally fun. Let's go do something else instead."

advertising fun funusual language neologism oxfam society 1


And while we're on the subject of US spy agencies, The tree at the CIA's Christmas party is apparently quite a sight to see, festooned with ornaments designed in the agency's spy-gadget labs.

A dragonfly ornament's wings move at hummingbird speed when the tree lights are clear. The wings are made of sheer material that could be used to construct a microphone that would be almost impossible to detect... And if you put on a pair of special cardboard glasses, the words "happy holidays" appear dancing around the star, showing off a way to conceal messages.
One straggler with perky short brown hair and black-frame glasses snapped into a sandy-haired corporate type by shedding her disguise. Agents in the field can don a new look in two minutes, she said.

Myself, I wouldn't mind some of those compact speakers that can produce the sound equivalent of a 50-foot woofer.

christmas cia espionage fun tech 0

This will be the comment popup.
Post a reply
Display name:

Your comment:

Please enter the text in the image above here: