The Null Device
Posts matching tags 'homogeneisation'
Crikey looks at the decline of "yoof" broadcaster JJJ; who seem to have all the sterility of commercial radio only without the market savvy; that and the fact that they're run by a bunch of old fogies who think they know what the kids like.
Furthermore, all during the dance music boom of the 90s, it was persistently in love with bad 3-chord 'indie' -- every two bit semi-tone flat nasally singing neo-punk thrash band from Kansas got a run (with their out of focus super-8 film clips wearing out the video machine's heads at Rage HQ) while plenty of excellent locals where overlooked because they didn't fit into the 'format'. They were just interested in the Chart Music that one might find at HMV, so while they had 'dance music' it was typically of the same type you find on other chart stations that would play that sort of thing. Finally dance music runs out of steam and JJJ decides it's time to cash in on that market -- but too late -- and still its moribund music policy changes glacially it appears.
(Ah yes; "JJJ" used to almost be a genre in the 1990s, signifying naff post-grunge yoof-rock, of the sort labels like Mushroom churned out by the bucketload. That and songs with drug references and the word "fuck" in them, because that's naughty and goes well with hormonal rebellion.)
Perhaps the best demonstration of this is a couple of years ago when new rock was at its unfortunate zenith, and JJJ responded by playing stock standard Triple M new rock, interposed with the odd wigger anthem and one particularly unfortunate track from the Bomb Funk MCs called 'Freestyler' and the occasional modern classic. The mixture was clearly calculated to offend each and every listener in some way. In some sets the mix was so inappropriate it was as if Classic FM ground to a halt half way through an opera and unleashed Eminem.
(via The Fix)