The Null Device
Posts matching tags 'jackson pollock'
British supermarket chain Sainsbury's has unilaterally renamed the fish known as pollack to "colin", in an attempt to rid it of connotations of poor quality and/or avoid potential offense to Britain's Polish community. In a further attempt to sell more of the fish, Sainsbury's hired the designer Wayne Hemingway (of fashion label Red Or Dead) to come up with Jackson Pollock-inspired packaging for the newly rebranded fish.
This is not the first time Britain's supermarkets have renamed products to avoid (actual or imagined) embarrassment; in 2001, Tesco considered renaming spotted dick to "spotted Richard".