The Null Device

Posts matching tags 'looney tunes'



Every so often, it seems, some stuffed shirt at Time-Warner decides that maximising shareholder value requires them to "update" their Looney Tunes brand to make it "more relevant" to today's 12-year-olds. In the 1990s, they gave Bugs & Co. a ghetto makeover, dressing them in hip-hop street fashions and posing them like gangsta rappers, and undoubtedly moving quite a few Tweety-the-thug T-shirts. Now, the classic properties are getting an extreme makeover, redrawn to look more edgy and hardcore and techno-tough for a new generation of kids. Oh, and they live in a spaceship and fight crime. Nobody will accuse this Bugs, I mean Buzz Bunny of being sexually ambiguous.

looney tunes marketing time warner why? 0

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