The Null Device

Posts matching tags 'maccies'

2008/2/19

New market research has revealed that Mac users are snobs, upper-income-bracket elitist aspirational types who see themselves as better than the PC-using rabble, while, seen from the other side, PC users are cheapskates.

Meanwhile, a filmmaker has made a documentary about the intense loyalty Maccies feel to their brand, which bears out some of the findings:

Violet Blue, a popular blogger and sex columnist for the San Francisco Chronicle, who also features in the film, says: "First of all, I've never knowingly slept with a Windows users ... that would never, ever happen."
Anyway, back to the Mac-users-are-snobs thing: the description of the difference between Mac users and PC users reminded me a lot of (Mac user) Momus' recent paraphrasing of the right-wing anti-intellectual argument against liberal cosmopolitan elites:
The intellectual is not one of us. We are ordinary folks, he is a member of an elite. We gravitate around right wing ideas, he's left-leaning. We're family people, he screws men, women and children. We farm, he stays in the city, with his intellectual elite, or on campus, corrupting the minds of our youth. We're religious, but the intellectual is an unbeliever. We run to fat, he stays thin. We're patriots, he's a cosmopolitan, equally at home with foreigners as with his own kind. He puts loyalty to ideas before loyalty to his people. We have the church, he has the liberal media.
I'm wondering whether Microsoft or Dell or whoever didn't miss a trick in the few years after 9/11 when Americans (and, to a lesser extent, other Westerners) fell into a right-wing populist groupthink, dissociating themselves from straw-man liberalism. Perhaps, had they run ads playing on the stereotypes of Mac users as potentially disloyal rootless cosmopolitanists, they could have converted some Mac sales into sales of PCs and copies of Windows. After all, when your country's under siege, you don't want to be seen to be distancing yourself from your compatriots, however symbolically.

anti-intellectualism apple culture culture war mac maccies marketing microsoft stereotypes survival values the long siege you don't say? 3 Share

2008/1/17

Jona Bechtolt of YACHT (and formerly of The Blow)'s latest venture (with partner-in-crime Claire L. Evans): making MacBook Air laptop sleeves that look like manila envelopes, like the one Steve Jobs pulled the Air out of at MacWorld. For people who also have a Banana Phone.

If one had a MacBook Air, that would look either cool or cheesy, depending on the execution. Though I'm not tempted to buy one; given that I use my Mac for music and video, I couldn't justify buying one with only one USB port and no FireWire.

(via Engadget) apple craft hipsters jona bechtolt mac macbook air maccies the blow yacht 0 Share

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