The Null Device

What do you do if you're an oil company facing negative publicity over a controversial project like the Canadian tar sands? Well, you could always adopting the name of a much-loved company in another industry, as Paramount Resources Pixar Petroleum Corp. has done.

This is, of course, not the first example by far of an unpopular company changing its name (there has been Cheney-era mercenary company Blackwater renaming itself after a popular exchange-rate website, and carcinogenic drug dealers Philip Morris adopting the name Altria, a name which goes so far in the direction of heavy-handedly calculated benignness that it comes out the other end sounding appositely creepy), though as far as chutzpah goes, it might well set some kind of record.

¶ business chutzpah deception marketing oil pixar 0 Share

Writing in the Pinboard blog, Maciej Ceglowski tears apart the concept "social graph", saying that it is neither social nor a graph, but a sort of pseudoscience invented by socially-challenged geeks and now peddled by hucksters out to monetise you and your relationships:

Last week Forbes even went to the extent of calling the social graph an exploitable resource comprarable to crude oil, with riches to those who figure out how to mine it and refine it. I think this is a fascinating metaphor. If the social graph is crude oil, doesn't that make our friends and colleagues the little animals that get crushed and buried underground?

One big sticking point is privacy. Do I really want to find out that my pastor and I share the same dominatrix? If not, then who is going to be in charge of maintaining all the access control lists for every node and edge so that some information is not shared? You can either have a decentralized, communally owned social graph (like Fitzpatrick envisioned) or good privacy controls, but not the two together.

This obsession with modeling has led us into a social version of the Uncanny Valley, that weird phenomenon from computer graphics where the more faithfully you try to represent something human, the creepier it becomes. As the model becomes more expressive, we really start to notice the places where it fails.

You might almost think that the whole scheme had been cooked up by a bunch of hyperintelligent but hopelessly socially naive people, and you would not be wrong. Asking computer nerds to design social software is a little bit like hiring a Mormon bartender. Our industry abounds in people for whom social interaction has always been more of a puzzle to be reverse-engineered than a good time to be had, and the result is these vaguely Martian protocols.

Imagine the U.S. Census as conducted by direct marketers - that's the social graph. Social networks exist to sell you crap. The icky feeling you get when your friend starts to talk to you about Amway, or when you spot someone passing out business cards at a birthday party, is the entire driving force behind a site like Facebook.

The funny thing is, no one's really hiding the secret of how to make awesome online communities. Give people something cool to do and a way to talk to each other, moderate a little bit, and your job is done. Games like Eve Online or WoW have developed entire economies on top of what's basically a message board. MetaFilter, Reddit, LiveJournal and SA all started with a couple of buttons and a textfield and have produced some fascinating subcultures. And maybe the purest (!) example is 4chan, a Lord of the Flies community that invents all the stuff you end up sharing elsewhere: image macros, copypasta, rage comics, the lolrus. The data model for 4chan is three fields long - image, timestamp, text. Now tell me one bit of original culture that's ever come out of Facebook.

¶ marketing psychology social software society tech 2 Share

10 pivotal moments in band/brand relationships, from the crude commercial tie-ups of the old days (the Beatles' disastrously naïve merchandise licensing deal and the Pepsi/Michael Jackson tie-up), through various milestones (Moby licensing every track on his album Play to advertisers, whilst saying no to firms he found ethically dubious, such as McDonalds; Of Montreal turning the sell-out into performance art by rerecording a song as an Outback Steakhouse jingle and pocketing lots of money for it (though, to be honest, they probably they probably stole the idea from New Order), and onto the current day, when traditional record labels are waning and savvy sponsors are acting more like the art patrons of the pre-capitalist era than the traditional merchandisers of yore, setting up free MP3 labels and free recording studios, letting bands do their own thing for a reflection of some of the cool; raising questions about the nature of authenticity and the idea of "selling out" (a concept by now as unfashionably anachronistic as boycotting Nike products). Is selling a song to an advertiser, and spending the money on projects one has creative control over, more damning than signing one's rights away in perpetuity to a major label owned by a hedge fund for a pittance? And if there's no such thing as purity, which ways of compromising are more acceptable?

(via MeiYau) ¶ authenticity branding capitalism culture marketing music 0 Share

Some time ago, I read about luxury goods companies sending free samples to celebrities. More specifically, sending free samples of their rivals' products to trashy celebrities, partly to obviate the need for them to buy their product and also to slime their rivals' brand image.

Today, I see the following text ad at the top of my Gmail:

For what it's worth, I know only enough about who Cheryl Cole is to have no desire to watch videos of her. I imagine it is not inconceivable that Google, with their vast databases of users' browsing histories, mail keywords and interests, would be able to infer this from my history. And if they have a model which can predict whether the probabilities of a user liking or disliking X (where X is a product, band, celebrity, political party or other unit of discourse) are increased or decreased by their history of choices, perhaps they can run this model in reverse, turning it into a discommendation engine of sorts. In other words, given a user's history, perhaps Google can predict exactly what sorts of things would be likely to put them off. Which, of course, would be useful for sliming rivals' brands in carefully placed ads.

Of course, something like that would stretch "don't be evil" to breaking point (it's the kind of douchey move you'd expect from viral Facebook game vendors or someone, not Google), and I suspect that Google aren't as resigned to becoming the next Evil Empire in the public's eye to openly start doing this sort of thing. But still, it's a theoretical possibility. The other, perhaps more economical, explanation is, of course, that this is just an authentic example of hamfistedly untargeted marketing from Microsoft (find something a lot of people are into, like celebrity gossip, and carpet-bomb everyone with the same ads).

¶ advertising google marketing microsoft 0 Share

Huffington Post co-founder Johan Peretti has posted a presentation, titled "Mormons, Mullets and Maniacs", on what makes online content "viral", i.e., likely to be passed along by bored people:

¶ marketing online psychology social software 0 Share

Chinese companies looking to make an impression are now hiring random white guys to put on suits and play the parts of American/European business contacts:

Not long ago I was offered work as a quality-control expert with an American company in China I’d never heard of. No experience necessary—which was good, because I had none. I’d be paid $1,000 for a week, put up in a fancy hotel, and wined and dined in Dongying, an industrial city in Shandong province I’d also never heard of. The only requirements were a fair complexion and a suit.

“I call these things ‘White Guy in a Tie’ events,” a Canadian friend of a friend named Jake told me during the recruitment pitch he gave me in Beijing, where I live. “Basically, you put on a suit, shake some hands, and make some money. We’ll be in ‘quality control,’ but nobody’s gonna be doing any quality control. You in?”

¶ business china deception marketing status usa white people 0 Share

Apparently Sony-Ericsson have codenamed their latest mobile phone "Shakira", after a pop singer signed to Sony Music. This isn't the first time a Sony electronic gadget was named after a Sony-signed recording artist; four years ago, Sony launched a pocket instant messaging device which shared its name with a dance-music artist. Which makes one wonder whether there's now a clause in the standard Sony Music recording contract that grants Sony's electronics division the rights to use an artist's name for naming products, and, if so, what artist will get a gadget named after them next.

¶ business marketing mobile phones sony the recording industry 0 Share

Apparently there aren't enough young people playing Scrabble these days. (Perhaps the demographic of bookish cardigan-wearers and cupcake-crafters tends too much towards the mid-to-late 20s for maximum shareholder value.) In any case, Mattel have decided to attract a younger audience by changing the rules to allow proper nouns and "introduce an element of popular culture into the game". So now EDWARD, BIEBER and LADYGAGA are valid moves.

They will still sell an oldies' edition with the staid, fusty no-sparkly-vampires-or-pop-stars rule. It'll presumably be distinguished by tastefully monochromatic packaging (the regular pop-cultural edition will undoubtedly be printed in a vomitous mix of fluorescent colours, with the letter tiles in Comic Sans).

Update: the rule changes will not apply to Scrabble as such, but rather to a new "yoof-oriented"/"extreme" variant named "Scrabble Trickster". (Thanks to Jessamyn for that link.)

¶ marketing scrabble stupidity 5 Share

If you want to see where the musical zeitgeist was 18 months ago, look at what Goldfrapp are doing. Pop-cultural cool-hunters par excellence, they mine the rich seams of the underground, find trends with legs and repackage them for mainstream consumption, exploding them into the public consciousness, and have successfully held this niche in the music-industry ecosystem for over a decade. Their début, Felt Mountain, took Morricone-infused trip-hop sounds and moulded them into what became the soundtrack to every upper-middle-class dinner party in the UK. After that, they turned on a dime, discovering electroclash and dragging it into the mainstream in the form of not one but two albums of mildly sexualised glam-electro, before getting wind of the wickerfolk trend and new appreciation of the output of the BBC Radiophonic Workshop, fishing it out of the underground and presenting it to the world as Seventh Tree (an album even whose title seems to have been a homage to underground freak-folk band Voice Of The Seven Woods).

Which makes one wonder what Goldfrapp were going to do next. I was thinking afrobeat or similar exotica. But no, it looks like their next album is going to be Empire Of The Sun-style glo-fi. The only problem with that is, of course, that Empire Of The Sun were themselves a project (a supergroup comprised of two musicians from successful major-label projects) repackaging trends from the underground (essentially Cut Copy-style indie-house with the somewhat dated New Wave/New Orderisms replaced with the recent "yacht rock" fad) for the mainstream, and to considerable mainstream attention. It remains to be seen whether or not they have scooped Goldfrapp by getting in first, or whether Goldfrapp will pull it off for a fifth time.

(via Stereogum) ¶ glo-fi goldfrapp marketing music retro yacht rock 0 Share

The idea of the "End of History" is one which never goes away; every so often, it'll come back in a new guise. Its latest incarnation comes from none other than Brian Eno, who claims that nothing is "uncool" anymore.

We’re living in a stylistic tropics. There’s a whole generation of people able to access almost anything from almost anywhere, and they don’t have the same localised stylistic sense that my generation grew up with. It’s all alive, all “now,” in an ever-expanding present, be it Hildegard of Bingen or a Bollywood soundtrack. The idea that something is uncool because it’s old or foreign has left the collective consciousness.

(via tyrsalvia) ¶ brian eno cool culture marketing the end of history 3 Share

The latest character to get a darker, edgier makeover: Mickey Mouse. Yes, the antiseptically squeaky-clean mascot of one of the largest family-entertainment corporations is being brought back to his original roots as a sadistic prankster, mostly because today's kids find him too much like a personification of benign authority to actually, you know, identify with:

Mickey was a bit of a wild child himself, when he made his first appearance, in 1928, in that changeover period when silent movies were being superseded by the “talkies”. He played practical jokes, he pursued his girlfriend Minnie aggressively, and in Steamboat Willie, he vented his anger on an undeserving parrot.

But in the anxious 1930s, when American was threatened by recession and political radicalism, the highly conservative, communist-hating Walt Disney toned down Mickey’s behaviour and created the bland, all-American mouse kid that he has been ever since.

I wonder if it'll work any better than Warner Bros. attempt to give their Looney Tunes characters a gangsta hip-hop makeover in the 1990s.

¶ disney hollywood marketing mickey mouse 0 Share

In an attempt to wrest back the spotlight from Apple, Microsoft are organising launch parties for their new Windows 7 operating system. For merely the cost of your dignity as a human being, you too can host a Windows 7 launch party, and Microsoft will supply balloons, napkins (printed with the Windows 7 logo) and tote bags, as well as a free copy of Windows 7 for you.

Microsoft have even produced a video, showing how it's done. In the video, four regular people (the Mom, the older lady, the Urban Outfitters cool-dude (casting brief: slightly hip and with-it, but not intimidatingly so, like those Mac-toting hipster douchebags) and, of course, the Token Black Guy*) stand around a Sony Vaio laptop in a regular American kitchen and discuss the activities you can do at a Windows 7 launch party. Awkwardness ensues. Yes, you too can have highly organised fun.

The whole video has that unmistaken sheen of ersatz authenticity so typical of a poorly-made astroturf campaign: the combination of shaky, pseudo-amateurish camerawork, professional editing and implausibly even lighting that suggests that the layers of Microsoft management who signed off on the campaign weren't sure of what they wanted: something that seemed "fresh" and "organic" but, at the same time, didn't let down the professional production standards one would expect from a Fortune 500 corporation campaign.

And here is The Register's impression of what a Windows 7 party, with a middle-class middle-English bent, would be like:

Now you'll have to excuse me for a moment while I do my hostess duties. If everyone can just come in here for a minute, and gather round the laptop, then we can begin. Yes, very funny Eric, you are allowed to bring in your drinks actually, so no it isn't at all like being at school again, and that was a silly thing to say. If you want to hear something funny, you should listen to what Verity says. Wooj, come on through and bring the others, will you?

* may not be available in all countries.

(via MeFi) ¶ authenticity fail marketing microsoft unintentionally hilarious 8 Share

Aeroflot, the Soviet Russian national airline, has not traditionally been an airline associated with quality or customer service, to say the least. But now, all that's about to change:

Travellers report mixed experiences on Aeroflot, with reasonable service and new planes on flights to western Europe and the US, but horror stories about flights to other destinations. "On flights to London the service is okay," said a British accountant working in Moscow. "But I recently flew Aeroflot to Warsaw, and it was a nightmare. The seatbelt on my chair was broken, the crew were rude and spoke virtually no English, and the only meal option was an unspecified 'meat'. When I asked what kind of meat it was, they simply shrugged."

As part of the retraining, a number of Aeroflot hostesses have been sent to Singapore to receive training from Singapore Airlines. "The passenger is always right!" said Mr Savelyev, voicing a concept that often seems to be alien to Russian flight crews. "We have fired a lot of stewardesses for being rude to passengers," he admitted.

The new Aeroflot CEO Vitaly Savelyev said all new stewardesses would be "very striking, very eye-catching girls", who would not exceed Russian size 48 – roughly a British size 12.

The legend of aerial misogyny was born in the 1960s and '70s, when airlines would routinely use the glamour of their air hostesses as a selling point. Many airlines had "no-marriage" rules for their female staff. "Being beautiful isn't enough," American Airlines proudly said. "We don't mean it isn't important. It just isn't enough." Meanwhile, the now-defunct National Airlines ran a series of ads with a pouting stewardess proclaiming: "I'm Mandy. Fly Me." As the world moved on, the term "air hostess" was replaced with the gender neutral "flight attendant". But recently some suspect sexism has crept back into the industry's advertising. Virgin drew 29 complaints over an ad campaign in which passengers gawped at a glamorous all-female flight-crew. Ryanair even published an all-female calendar of its flight attendants – wearing bikinis.

¶ aeroflot business marketing russia ussr 0 Share

Unfortunately chosen brand name of the moment: Russian gas company Gazprom has recently launched a joint venture with the Nigerian gas firm NNPC. Unfortunately, the name they chose for their joint venture is Nigaz. Word.

I wonder whether the problem was caused by some Russian executive being unaware of pejorative words in English, or whether the name was deliberately chosen so that they can have a totally wicked gangsta-rap company anthem.

¶ branding hip-hop language marketing russia unintended consequences 4 Share

The Official Chart Company, which runs Britains's music charts, is reviving the indie charts, updated to reflect the changing definition of "indie":

The initial criteria defined an independent release as any record which was released by a label with independent distribution, in an era when major record companies were self-distributed and smaller labels used alternative routes. Today, however, with even majors outsourcing their own distribution to independent operations, this criterion has become less relevant.

Under the new rules, a download or CD will be eligible for the Official Independent Charts if it is released on a label which is 50% or more owned by an independent (or non-major) company, irrespective of the distribution channel through which it is shipped or delivered.

I think, however, that they missed the big picture. When the word "indie" is used to refer to musical product (bands, labels, records), it seldom refers to the business model under which the product was released. Typically, when a band or record is described as "indie", this refers partly to what they look or sound like (which is to say, to a greater or lesser extent like the independent bands between post-punk and the rise of Britpop), but more saliently, to the target demographic. "Indie" means sort of what "alternative" meant in the 1990s; a conspicuous badge of not being "mainstream" that doesn't require any more effort to obtain than being in the mainstream would, with its sounds and styles (not to mention the word "indie") borrowed from the original independent bands, only stylised and streamlined for easy mass consumption ("Note: lose all that stuff about Marxism and Fluxus and existentialism, and pump up the sex.")

As such, looking at the ownership and distribution of a record label when assessing whether a record is "indie" is woefully inadequate. A more suitable criterion would have to be based on a points system, with bands or releases being awarded points if they fulfil certain criteria, i.e.,

• band is on an independently-owned label: 2 points
• At least 50% of the band wear skinny jeans: 2 points
• At least one band member has an asymmetrical haircut: 1 point
• 1 point for each of the following influences cited (with proof): The Clash, Joy Division, XTC, Gang Of Four, Neu! (maximum 3 points)
• band's sound has been described by music critics as "angular" - 1 point

To keep the criteria relevant, a committee of industry, media and marketing types would convene every six months to update these rules to take into account recent trends. (For example, in light of the recent trend towards hipster-folk, the committee might now be debating allowing one point for band members with rustic-looking beards, or for bands having ukuleles in their instrumentation.)

(via xrrf) ¶ a modest proposal business hype indie marketing music 7 Share

The BBC has an article about a French dance craze named Tecktonik, which appears to break new boundaries in the commercialisation, monetisation and wholesale stripmining of subcultural fashions. Tecktonik appears to be a local evolution of the electro/new-rave/fluoro meme complex, born among predominantly white middle-class Parisian kids and hard-partying, style-conscious young professionals. Much like the French language (and unlike Anglo-Saxon equivalents), it has an official, codified repertoire of moves. Oh, and Tecktonik's creators (who include a Merrill Lynch investment banker) had the foresight to trademark their creation, and the arguable judgment to milk the licensing for all it's worth:

Switch on the television and you'll see kids dancing Tecktonik in adverts for mobile phones. Go to the supermarket and you'll find Tecktonik playstation games and Tecktonik school bags. And the Tecktonik company opened its first boutique and hair salon in Paris in November.

"When you're young, you dance to tell your parents 'I'm a free man! I've got my sexuality, my desires and they aren't yours!' You dance to express your freedom! But, here, it's not this kind of dance. Because it's a commercial dance. It's a safe dance. No sex, no drugs, no alcohol… It's anti-rock 'n' roll! It's a Sarkozy dance!"

Down at that Tecktonik Killer night, one of the star Tecktonik dancers, Lili Azian, tells me the movement has got so commercial she just never buys anything with the Tecktonik label. And now, in any case, she prefers a new dance - the Melbourne Shuffle.

¶ capitalism commercialism culture fashion france hipsters marketing melbourne tecktonik 4 Share

Microsoft's latest attempt to shake off their stuffy, corporate image: selling MS-DOS-themed 1980s retro T-shirts. No, really.

Marketed under the name "Softwear by Microsoft", they come in two lines: one consisting of "classic" designs (the old MS-DOS logo, circa Windows 3.0, the original Microsoft logo, and Bill Gates' mugshot from his 1970s driving conviction) and one co-designed with rapper Common, and involving references to the 1980s; there's one with some rap lyrics set in a monospaced font after a DOS prompt, and one featuring a pair of black-framed glasses and a pair of fluoro new-rave sunglasses.

It's not clear who will wear these. Pointy-haired boss types on casual Fridays? Visual Basic programmers who always wished they could wear cool geek T-shirts like the Linux guys but never actually understood any of the ThinkGeek ones? The guy in the office who regards himself to be with-it because he listens to Coldplay? Zune owners sick of being looked down on by those smug Mac users? Or are they expecting people to start wearing them ironically?

(via Engadget) ¶ 1980s marketing microsoft retro wtf 1 Share

Tom Ellard (of Severed Heads fame) writes about the uncanny experience of finding that someone else created a MySpace page in your name:

Imagine, if you will, that you are walking down the street and see somebody that looks a lot like you. No really, the resemblance is striking and disturbing apart from the fact that your doppelganger looks like he or she threw up over themselves. And pooped their pants. What little pants they have.

Later you meet a friend who tells you that you look a lot better than when they saw you yesterday. No, you say, that’s not me, just somebody who looks like me except they pooped etc. etc. But your friend and others don’t believe you - they think you’re a sly pooper. Infuriating! You’d really like to get that fake and give it a shake!

And that’s how I feel when yet another MySpace page shows up for my poor old dead band. It looks like it pooped itself. And there are ‘friends’ there. (No link to here of course, that’d give the game away.) Of course these aren’t really my friends and they don’t really want to do anything but advertise their own emo myspace pages. But like Mike Jones once said - you had better get rid of that if you don’t want people to think you are utterly sopping clueless.

¶ commercialism emo marketing myspace tom ellard 0 Share

The Mind Hacks blog has a summary of a paper looking at the content of another adulterated street drug, in this case, heroin. Not surprisingly, your average wrap of street smack contains a lot of adulterants; the analysis lists random medications and pharmaceutical substances, anaesthetics, dietary supplements and chelating agents for metals, as well as other street drugs including cocaine and amphetamines.

The article also looks at the economics and business practices behind the adulteration of heroin. Obviously, taking advantage of the lack of quality control and getting more money out of less actual expensive heroin is a major consideration for the dealers, but it isn't the only one:

Interestingly, the paper also notes that professional heroin cutters are expensive, charging up to $20,000 for a kilo of heroin. This is likely due to the skill and knowledge needed to select ingredients that will have certain effects, which can be different for 'smokers', 'snorters' and 'injectors'.

Additionally, some ingredients are added purely for their psychoactive effect to give a different experience and 'brand' the dope.

(via Mind Hacks) ¶ crime drugs economics heroin marketing society 0 Share

A few weeks ago, officials in Lancaster, California allowed the Honda company to grind grooves into a stretch of road, so that the wheels of cars driving along would play the melody of the William Tell Overture, at least if the cars were similar in dimensions to the Honda Civic, as part of an advertising campaign. Now, faced with complaints from nearby residents, the officials are planning to pave over the musical grooves:

The road is tuned to a car just exactly the length, and equipped with tires the same size, as a Honda Civic, a spokesman for Honda said. But other vehicles are also successful in playing the notes, if a little off-key.

That noise is not exactly music to the ears of persons living in a nearby subdivision, who are telling the Daily News that the notes blend into a cacophony that keeps them awake at night.

"When you hear it late at night, it will wake you up from a sound sleep," said music critic Brian Robin, who lives a half mile away from the project. "It's awakened my wife three or four times a night," he told the newspaper.

I wonder how feasible it would be for guerilla art pranksters, MySpace band self-promoters and/or viral marketing scumbags to surreptitiously cut their own grooves into roads without any sort of permission. I imagine a device that lays down grooves whilst driving innocuously along, and doesn't attract the attention of the local road police, would be infeasible.

(via substitute) ¶ advertising bizarre cars fail marketing 0 Share

The shadowy phenomenon of product placement in pop music was thrust into the spotlight when culture jammers the Anti-Advertising Agency, who were running a virtual jeans-making sweatshop in Second Life as an art project, received a proposal from a product placement agency, offering to put his brand of jeans in a Pussycat Dolls song, which they published online

In the e-mail, Kluger (who has represented Mariah Carey, New Kids on the Blog, Ne-Yo, Fall Out Boy, Method Man, Lady GaGa and Ludacris) explained via e-mail that for the right price, Double Happiness Jeans could find its way into the lyrics in an upcoming Pussycat Dolls song. Crouse posted the e-mail on his blog at the Anti-Advertising Agency, an art project of sorts that's basically the philosophical mirror image of a traditional ad agency.

The Anti-Advertising Agency declined and has already drawn some attention to the practice of selling space in lyrics to advertisers through its blog. "Maybe Ludacris wants to rap about a luxury SUV, and is just looking for the right one," said Lambert. "We'll never know (everything about) how it works, because that takes the mystique out of it, and the mystique is one of the things that they can sell." But thanks to this e-mail, we at least have proof that the phenomenon is real.

"We are just financially taking care of the people that should be taken care of," he told us via e-mail. "If an artist like Sheryl Crow has the same target audience as XZY brand, we feel it's nothing but a strong and strategic way to pinpoint a market.

"Now, we don't want an artist to write a song specifically to promote a brand, we just feel that if it's a product that's admired by the artist and fits his/her image, we now have the capability of leveling out the playing field and making things financially beneficial for all parties involved. 'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artists creative outlet or typical style."

¶ art commercialism culture jamming integrity mainstream marketing music product placement second life 0 Share

Charlie Brooker weighs in on the issue of product placement, with a modest proposal of his own:

Let's say you're trying to launch a new soft drink. Traditionally you'd have to spend millions on a commercial, and millions more booking airtime for it. Screw that. Here's what you do: put up one billboard. Just one. Somewhere on a route near Buckingham Palace or Downing Street. Point a camera at it 24/7. Then simply pay a sniper to assassinate someone of global importance when they pass in front of it. Bingo! The clip will run on an endless loop on every news channel in the world, for eternity. Even as viewers gasp in horror watching the victim's head explode like a watermelon, they'll simultaneously be thinking "What's that? New Plum-Flavoured Pepsi? Cool!" each time a chunk of skull flies past your logo.

¶ a modest proposal advertising assassination charlie brooker marketing product placement 0 Share

Meanwhile, the UK's media minister has vowed not to allow product placement in British-produced television programmes, saying that to do so would compromise the high esteem in which British television is held worldwide.

(Is British television still held in the same high esteem it was years ago, though? There is a good deal of unoriginal and generally cheap programming being made in Britain these days. Meanwhile, American television seems to have transcended its reputation for lowest-common-denominator programming, with series winning acclaim.)

(via MeFi) ¶ advertising marketing product placement television uk 0 Share

The Rudd government wants to overhaul Australia's image abroad, ditching the traditional images of bronzed Aussies drinking beer on beaches and cheesy strine colloquialisms like "where the bloody hell are you?", so favoured by the traditionalist former government, in favour of a new campaign promoting Australia as "a mature, creative, innovative society". (Those drawing parallels between Rudd and the early days of the Blair government in Britain will see echoes of Blair's "Cool Britannia" here.) Anyway, a number of ad agencies and magazines have had a go at coming up with ideas:

The Sydney Magazine approached a few advertising companies for inspiration. One of them came up with the slogan "Sydney. Proudly UnAustralian".. It features that great staple of Australian tourist brochures, the Sydney Opera House, but with a twist - it's white-tiled roof is emblazoned with the words "NO WAR" in bright red paint. Another image features two butch rugby players locked in a passionate embrace.

"Sydney, it's a bit like London. Classic Museums, Rich History, Hyde Park, Paddington, the Queen on Our Coin. It's just lacking the miserable weather, miserable people, pasty faces, snobby bitches, soggy chips, warm beer, cold winters, teens pushing prams, lager louts, slappers, geezers, madcow diseases."

¶ australia culture war marketing stereotypes 1 Share

First came Joy Division Oven Gloves trainers and now Microsoft are releasing a Joy Division-branded edition of their Zune MP3 player. It will apparently come engraved with the Unknown Pleasures cover artwork, and possibly some tracks or albums locked to the unit in a DRM-encumbered Windows Media format. If you don't use Windows, you may still find it useful as a paperweight.

(via Engadget) ¶ commercialisation commodification drm joy division marketing microsoft 1 Share

Something which amuses me is the ads on Facebook, and the juxtapositions of irrelevant images (typically of attractive-looking young women, at times in provocative poses) next to pitches for products of various dubiosity, ranging from fairly well-known credit-rating agencies to get-rich-quick schemes and online gambling sites, but having as a common feature an inherent lack of sex appeal. The rationale, I'm guessing, is pure postmodern cynicism: somewhere, some executive decided that the model consumer they're pitching at is like one of the slack-jawed halfwits from Idiocracy ("Gee, I don't know the first thing about work-from-home schemes and stuff... but I sure like hot chicks!"), and decided to market at this notional demographic. Not aiming merely for the dullards, but also for those consumers, brought up on trashy television and celebrity gossip, who are well versed in the practice of simulating being simpletons in order to be entertained, as the Judd Apatows and Seann William Scotts of this world (and their bank managers) know. Call it cognitive slumming, if you will.

Sometimes, though, the juxtaposition between the content (or, rather, its tone) and the Irrelevant Hot Chick Picture becomes quite jarring. Case in point:

¶ advertising bizarre cynicism facebook irritainment marketing stupidity 0 Share

Scientists at NEC have developed a CCTV camera which can identify people's ages and genders, by comparing them against samples in a database, and are working on making it capable of determining their socioeconomic status depending on their clothing. The NEC FieldAnalyst technology is not intended for security purposes but for those of marketing, and is currently only avalable in Japan:

the data is intended to help mall owners better understand their visitors. How come no one is going to a certain store? What time of day do most of the 40- to 50-year-old women visit the place? Did the recent promotion reach the desired demographic?

It works better with Japanese people as the vast majority of the samples in the database are Japanese. It also hones down your age only to within 10 years. However, NEC wants to narrow the range, possibly even getting to the point where it can determine age within a year or two.

(via MeFi) ¶ demographics japan marketing nec privacy surveillance tech 0 Share

New market research has revealed that Mac users are snobs, upper-income-bracket elitist aspirational types who see themselves as better than the PC-using rabble, while, seen from the other side, PC users are cheapskates.

Meanwhile, a filmmaker has made a documentary about the intense loyalty Maccies feel to their brand, which bears out some of the findings:

Violet Blue, a popular blogger and sex columnist for the San Francisco Chronicle, who also features in the film, says: "First of all, I've never knowingly slept with a Windows users ... that would never, ever happen."

The intellectual is not one of us. We are ordinary folks, he is a member of an elite. We gravitate around right wing ideas, he's left-leaning. We're family people, he screws men, women and children. We farm, he stays in the city, with his intellectual elite, or on campus, corrupting the minds of our youth. We're religious, but the intellectual is an unbeliever. We run to fat, he stays thin. We're patriots, he's a cosmopolitan, equally at home with foreigners as with his own kind. He puts loyalty to ideas before loyalty to his people. We have the church, he has the liberal media.

¶ anti-intellectualism apple culture culture war mac maccies marketing microsoft stereotypes survival values the long siege you don't say? 3 Share

Hot Topic goth rocker Marilyn Manson (he's like the Pete Doherty of Red State America, or perhaps the Tom Cruise of Satanism or something) has recently launched his own brand of absinthe, which is apparently on a par with his music:

So did Mansinthe have what it takes to be a premium absinthe? According to the tasters, the answer is, sadly, no. The No. 1 problem was the aroma, which some verbally compared to sewage water or swamp mud, but with the exception of a lone taster, the panel felt it wasn't really worth wading through the odor to get to mediocre flavor anyway. Sorry, M.M.

(via xrrf) ¶ absinthe commodified rebellion essentialism goth marilyn manson marketing 0 Share

And the award for chutzpah in music marketing goes to EMI for their "Independent Vol. 2" sampler CD:

Independent Not depending upon the authority of another, not in a position of subordination or subjection; not subject to external control or rule; self-governing, autonomous, free.

Turning the disc over, however, we see an entirely different story:

As for the content? Well, there are some interesting bits (Loney, Dear and Jakobinarina, representing Sweden and Iceland respectively), a few credible veterans (Dave Gahan, who appears to have bought a copy of Native Instruments Massive), and some truly dire Carling-indie (the Pete The Junky Show kicking off the record, doing exactly what you, I and The Sun would expect from them), with a fair amount of workmanlike garage rock. Being the sorts of acts that a major label would convince its accountants to pour money into, though, it's considerably more conservative in style and tone than what you'd expect from independent artists. Independent this ain't.

¶ chutzpah emi fake indie marketing the recording industry 1 Share