The Null Device

Posts matching tags 'masculinity'

2006/3/14

Apparently today is Steak and BJ Day, an attempt to set right a crucial imbalance in intersexual relations:

You know the drill. Every 14th of February you get the chance to display your fondness for a significant other by showering her with gifts, flowers, dinner, shows and any other baubles that women find romantic. Every Valentines day you rack your brains for that one special, unique gift that will show your wife or girlfriend that you really do care for them more than any other. Now ladies, I'll let you in on a little secret; guys really don't enjoy this that much. Sure seeing that smile on your face when we get it right is priceless, but that smile is the result of weeks of blood, sweat and consideration. Another secret; guys feel left out. That's right, there's no special holiday for the ladies to show their appreciation for the men in their life. Men as a whole are either too proud or too embarrassed to admit it.
Which is why a new holiday has been created.
March 14th is now officially "Steak and Blowjob Day". Simple, effective and self explanatory, this holiday has been created so you ladies finally have a day to show your man how much you care for him.
This, of course, leaves out vegetarians, but that's OK, because they're not Real Men.

(via trayce) masculinity sex meat [no comments]

2005/8/12

A Cornell University study has demonstrated that men who feel their masculinity threatened overcompensate by adopting hypermasculine stances such as homophobia, support for the Iraq war, and a desire to buy a SUV:

Willer administered a gender identity survey to a sample of male and female Cornell undergraduates in the fall of 2004. Participants were randomly assigned to receive feedback that their responses indicated either a masculine or a feminine identity. While women's responses were unchanged regardless of the feedback they received, men's reactions "were strongly affected by this feedback," Willer said.
He questioned subjects about their political attitudes, including how they felt about a same-sex marriage ban and their support for President Bush's handling of the Iraq War. "I created composites from subjects' answers to these and other questions," he said. "I also gave subjects a car-buying vignette, presented as part of a study of purchasing a new car."
With this in mind, perhaps SUV manufacturers will start running ads, with no brand names on them, impugning their audience's masculinity. I can see them now: "Hey you," a crew-cut, neckless drill-sergeant type shouts from the TV, "you call yourself a man? You ain't a man, you're a big girl's blouse!" Two ads later, a spot for the Hummer or the latest ultra-macho urban assault vehicle appears. Within the next week, sales go through the roof as office drones compensate for their perceived emasculation.

Meanwhile the researchers in question next intend to measure respondents' testosterone levels and also test their attitudes to violence against women.

(via 1.0) psychology advertising aggression masculinity bigotry machismo marketing [5 comments]