The Null Device
Posts matching tags 'mtv'
A year or so ago, Sony's egregiously misnamed Universal Media Disc format (a prooprietary optical disc which only plays in one device—the Sony PlayStation Portable)—essentially died as a viable medium for selling anything other than PSP games. For some reason, people didn't want to spend good money on a low-resolution copy of a movie, bound to a plastic cartridge, for viewing on their PSP; perhaps the number of PSP owners who would use their units for repeatedly watching Spiderman 2 on the train, as opposed to, say, playing videogames, wasn't that great to begin with, and the percentage willing to incur the cost of buying a movie in this inflexible format was even lower. Not even Sony giving away UMDs of their films with DVDs, for only slightly more money, could revive the flagging format.
So now, we learn that Sony are trying to revive the UMD format as a medium for movies by selling TV shows on it, in conjunction with MTV (formerly a music-video channel, now a purveyor of entertainment to the lucrative young-and-dumb demographic). That's right; presumably some executive decided that, while people may not be willing to pay money for a disc containing a version of a movie that only plays on their PSP, they'd be willing to do so for some episodes of Beavis & Butthead. Unless they're planning to bundle them with boxes of breakfast cereal or something.
It's not just the cost of purchasing the disc that counts; it's also the cost of having another bit of plastic taking up space in your house and your mental filing system. As the value of the bits of plastic decreases, the awkwardness of their material nature increases. (A video game you may spend many hours playing is worth a plastic disc and case to store it in—not to mention £25 or however much it costs— a movie you watch once or twice, less so, especially since looking at a small handheld screen is not the best way to enjoy movies if there are alternatives. A few episodes of a TV show sounds like an even more marginal proposition, and the sort of problem that downloads were invented to solve.) Especially in a format whose flexibility is deliberately limited.
John Harris (who wrote The Last Party) on how popular music has been subsumed by corporate globalisation:
For musicians whose sensitivity to such chicanery places them a few notches up the evolutionary chain from Busted and Avril Lavigne, the implied contradictions can be pretty hard to swallow. Put bluntly, Anglo-American popular music is among globalisation's most useful props. Never mind the nitpicking fixations with interview rhetoric and stylistic nuance that concern its hardcore enthusiasts - away from its home turf, mainstream music, whether it's metal, rap, teen-pop or indie-rock, cannot help but stand for a depressingly conservative set of values: conspicuous consumption, the primacy of the English language, the implicit acknowledgement that America is probably best.
As the record industry's corporate structure has hardened into an immovable oligarchy - EMI, Time-Warner, BMG, Sony and Universal - so the range of musical options on offer has been dramatically scythed down. In 2004, there are but a handful of international musical superstars: Beyoncé, 50 Cent, Justin Timberlake, Eminem, Norah Jones, Coldplay. To characterise the process behind their global success as top-down is something of an understatement. MTV may have initially been marketed with the superficially empowering slogan, "I want my MTV"; more recently, with billions gladly hooked up, it has used the flatly sinister, "One planet, one music". Those four words beg one question: who decides?
Such, to use a phrase beloved of the Bush White House, is the cultural aspect of the New American Century. How long, I wonder, before Halliburton and Exxon start sponsoring festivals?
The blingerati arrive in Edinburgh for the MTV Europe music awards. Edinburgh? What the flaming hell were they thinking? You know what Scotland is full of, don't you? Pale people in anoraks who are into twee, shambling jangly indie-pop and such. You'd think that if they had to have the MTV music awards in Britain, they'd do so in Brighton (home of lagered-up big-beat dance parties) or the superclubs of Manchester or someplace. But not Scotland; otherwise they may as well hold next year's ones in Reykjavík or somewhere.