The Null Device
Posts matching tags 'of montreal'
Here is a tale of two indie bands and their respective negotiations of the contentious issues of commercialism and integrity that arise when an artist is tempted by the siren song of advertisement licensing revenue.
A while ago, Band Of Horses decided to licence one of their songs to Wal-Mart, that scary right-wing bète noire despised by a significant proportion of the sorts of people who buy independent music. After the ad was tested on a limited web release, they started getting bad feedback from fans who heard about it, had a change of heart and pulled the ad, returning Wal-Mart's 30 pieces of silver.
"Some fans, they don't even give a crap," he continued. "They're like, 'Whatever, bands got to get paid.' But at the same time, I was reluctant to do it in the back of my mind, and some fans reminded me there is a reason to feel that way about it. "So once I saw our fans were let down by it, I nixed the TV commercial, and said, 'You know what, this isn't for me. Keep your money.'"Meanwhile, after copping a lot of flack for licensing a song to restaurant chain Outback Steakhouse (itself a major Republican Party donor), Of Montreal's Kevin Barnes digs in and comes out swinging for the moral defense of capitalism, like some kind of indie-hipster John Galt:
The worst kind of person is the one who sucks the dick of the man during the daytime and then draws pictures of themselves slitting his throat at night. Jesus Christ, make up your mind! The thing is, there is a lack of balance. When capitalism is working on a healthy level, everyone gets their dick sucked from time to time and no one gets their throat slit. It's impossible to be a sell out in a capitalist society. You're only a winner or a loser. Either you've found a way to crack the code or you are struggling to do so. To sell out in capitalism is basically to be too accommodating, to not get what you think you deserve. In capitalism, you don't get what you think you deserve though. You get what someone else thinks you deserve. So the trick is to make them think you are worth what you feel you deserve. You deserve a lot, but you'll only get it when you figure out how to manipulate the system.
The thing is, I like capitalism. I think it's an interesting challenge. It's a system that rewards the imaginative and ambitious adults and punishes the lazy adults. Our generation is insanely lazy. We're just as smart as our parents but we are overwhelmed by contradicting ideas that confuse us into paralysis. Maybe the punk rock ethos made sense for the "no future" generation but it doesn't make sense for me. I like producing and purchasing things. I'd much rather go to IKEA than to stand in some bread line. That's because I don't have to stand in a bread line. Most people who throw around terms like "sellout" don't have to stand in one either. They don't have to stand in one because they are gainfully employed. The term "sellout" only exists in the lexicon of the over-privileged. Almost every non-homeless person in America is over-privileged, at least in a global sense.The devil, of course, is in the details. Capitalism doesn't reward those who make good art per se, but those who can find a niche in the market and fill it. Occasionally these two goals line up, but most market niches are for unchallenging populist fare. If one restricts oneself to making significant art, one will find the pickings relatively lean. (Just ask the members of OMD, who started making songs about nuclear war and, once they had mortgages to pay off, went on to manufacture commercial pop groups like Atomic Kitten.) The most successful capitalists in music aren't the most highly critically appraised artists, but rather the likes of 50 Cent and Simon Cowell.