The Null Device

Posts matching tags 'richard branson'

2007/4/22

It has emerged that the version of the recent James Bond film Casino Royale shown on British Airways flights has been edited to remove references to rival airline Virgin Atlantic:

British Airways has removed a shot of Virgin Atlantic boss Sir Richard Branson from the in-flight version of the James Bond movie Casino Royale.
The British Airways edit also obscures the tail fin of a Virgin plane that was seen in the original.
As a BA spokesman points out, the airline edits many films to render them fit for in-flight viewing, and what exactly that entails is its own business. (I suspect that neither Fight Club nor Snakes On A Plane made it to the backs of airliner seats, for example.) I wonder how many other similar instances of product displacement have occurred on flights.

(via Boing Boing) airlines british airways censorship film marketing product placement richard branson virgin 1 Share

2004/3/23

Virgin Atlantic abandons mouth-shaped urinals after pressure from feminist groups concerned about the symbolism of urinals shaped like womens' mouths. (Women? And I thought it was meant to be Mick Jagger.)

bizarre feminism marketing mick jagger richard branson 0 Share

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