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2004/9/29
Stanley Milgram, the social psychologist responsible for the how-much-pain-would-you-inflict-whilst-following-orders experiment and the six-degrees-of-separation experiment, is also known for another experiment: getting able-bodied students to ask Subway passengers for their seats. Surprisingly many passengers gave up their seats (though some with scornful remarks), though the thing that surprised Milgram was the degree of social mortification, and indeed physical distress, felt by the students asking the question. (via FmH)
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