The Null Device

2004/1/26

Graphic Design USA looks at 15 recent trends in logo design; the "Millennium Orbital Crescent Swoosh" or whatever it was called (you know, the dynamic, energetic-looking swish of geometric colour seen so often in the logos of dot-coms with names ending in "nt") is out (though has spawned slinky-like meshes of curvy lines); meanwhile, pleasantly organic-looking droplets, natural spirals, typographical smiley faces and the colour green (the last particularly favoured by evil, toxic multinationals) are in. Also in are logos using translucent colours and logos based on stock photographs (as these can be easily reproduced where needed). (via bOING bOING)

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Documentary film maker Morgan Spurlock set out to eat three meals a day at McDonalds for 30 days and document the effects of this diet on film. Within a few days, he was vomiting out of the window of his car, and doctors were horrified at how rapidly his body deteriorated:

"None of us imagined he could deteriorate this badly - he looked terrible. The liver test was the most shocking thing - it became very, very abnormal."
Spurlock, who says he ate at McDonald's only sporadically before his total immersion in the Mickey D's menu, says he even began craving fat and sugar fixes between meals. "I got desperately ill," he says. "My face was splotchy and I had this huge gut, which I've never had in my life. My knees started to hurt from the extra weight coming on so quickly. It was amazing - and really frightening."

Spurlock's documentary, Super Size Me, has been screened at the Sundance film festival; its website is here. (via jwz)

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