The Null Device

2004/7/2

Tulip Computers, the Dutch company which bought the Commodore brandname, are making moves to capitalise on their brand, with portable MP3 players. The Commodore e-VIC-20 (cringe) is a 20Gb hard disk-based MP3 player/recorded, which looks not too unlike the Archos Jukebox Recorder in specs. (It's also a USB Mass Storage device, and so apparently isn't locked into what its maker considers to be good enough management software for the user, unlike some other MP3 players.) The venerable Commodore Pet line has also been reincarnated as a range of USB Flash drives and Flash-based MP3 players.

But wait, there's more! On their website, Tulip promise more to come. They have big plans for the Commodore 64 brand, with new products, both based on old C64 technologies and "new, innovative products fitting perfectly with the C64 image". (Does this mean Commodore 64-brand Windows XP notebooks or something? Maybe they'll even ship it with a dark-and-light-blue Windows XP colour theme, giving the user more of the Commodore 64 experience.) On the way is a joystick-shaped device that plugs into a TV and contains 30 C64 games built in.

Elsewhere, they promise "all sorts of merchandising available like t-shirts, caps, sweaters and lots of gadgets". I imagine rooms full of 8-year-olds somewhere in South-East Asia, busily sewing Commodore 64 trucker caps as we speak.

Also, according to the copyright notice, the official name for the Commodore logo is the "chicken head logo".

brand necrophilia commodore retrocomputing 9