The Null Device


Google have announced that Google Reader will be shut down in July. Reader, a web-based RSS aggregator, has amassed a loyal user base over its eight or so years of operation, being a good way to keep up with articles from blogs, news feeds and various web sites in one place, and to have one's reading history (and which posts one has bookmarked for future reference) accessible from multiple locations. This audience didn't really fit with the brave new world of Google+, with its gamified social sharing, quasi-totalitarian restrictions on pseudonymity and proven means of monetisation, so Google have done their best to get rid of this audience, firstly by ripping out the social sharing features last year, and now by slapping a CONDEMNED sign on the service. The announcement has been met with shocked disbelief by the considerable number of users for whom Reader is a means for keeping up with blogs, but that's OK, because they're not the sorts of hip, with-it model consumers Google are looking for.

What the few old farts who still know what a RSS feed is, or who pay attention to updates longer than 140 characters, will do when Reader bites the dust, is an open question. Reader wasn't the first RSS aggregator, though it was one of the most popular ones, both for its web-based interface and the fact that it could synchronise with offline reading apps like Reeder, whose authors have promised that it will survive Reader's death.

In my opinion, whatever replaces Google Reader will have to have a more sustainable business model than being provided for free by the benevolent space beings in Mountain View, driven by their ineffable alien altruisms to serve Man. Something with a freemium or subscription-based model, where the users of the service pay an annual subscription which funds its costs, and ensures that it remains viable and its interests are aligned with its users, not other parties, would meet these criteria. Such services already exist; examples include the photo-sharing site Flickr, the Pinboard bookmarking service (which replaced, a free service whose owners decided that Man wasn't cooked quite to their taste), the SoundCloud audio sharing service and, a shiny new ghost town which, on the surface, appears like a pristine, empty Twitter without the sponsored tweets and creeping ad-squeeze.

Actually, may serve as the basis of such a system; while it seems on the surface like a slightly late-to-the-party microblogging site, it is actually a social API, which implements Twitter-like messages, and also gives each subscriber 10Gb of storage; developers are encouraged to build new applications on top of this API. An application that stores a list of RSS feeds, keeps track of new, read, unread and bookmarked messages from them, and communicates both via a web page and an API for Reeder-like clients, whilst hooking into's messaging and publishing features, may well be the killer application needed to provide with a raison d'etre in a world where Twitter already has been done.

google google reader rss social software 0