The Null Device

2013/7/15

From an interview with Michael Grace Jr., of The Secret History and My Favorite in a Swedish web publication:

I think the record is the equivalent of an honest, expressive film or novel…something people can spend a bit of time inside. I know it’s good. But those are not the kind of attributes that a lot of the Pitchfork side of indie culture values. They mostly want clever abstraction of a good idea or aesthetic from the past. Which is like the same thing say… a trendy clothier does. Presented by skinny young white people whenever possible. Which is also what a trendy clothier does actually. I mean all artists explore what’s been done before, that’s WHAT ART IS, but ideally on top of a foundation of intention, something with a bit of warm blood in it. Music like DIIV seems to just aggregate other good records and blur the meaningful bits that aren’t quite as easy to ape. Youth as the best car commercial ever. VICE on the other hand just promotes what I call ”transgression tourism”. Nothing entertains rich kids quite like the fucked up things poor people, or better yet, poor people of color do. But beyond that, people aren’t really looking to take chances with what they expose. Thus you get coverage for a whole label, with the same publicist whom essentially do the same thing. Honestly, soon we will only be thinking in 7 second intervals and real art will be something exchanged in the shadows like cigarettes or Levi jeans in the 60s Soviet Union.
So our plans are to try to get people to give a listen, and our dream is to be part of a wave of groups that starts a discussion about the state of ”overground” music in the boutique subculture. Capitalism has finally alienated us from our music. Rock n’ roll was actually one of the success stories of capitalism in the 20th century. But no longer. We need to demand poetry.

culture hipsters indie marketing music my favorite retro the secret history 0