The Null Device
High-tech marketing:
AOL is giving away a
free keyboard that shovels eyeballs their way: (Salon)
What's different here are the 18 colorful keys lining the top of the keyboard,
most of which have generic subject names like "travel" or "auction." Pressing
one of them automatically logs you on to the Net and sends you to a list of
RocketBoard.com partners in the given area, who will be paying bounties for
sales made or customers acquired through these buttons.
The "AOL," "AOL Instant Messenger" and "e-mail" keys whisk AOL users straight
to those AOL services. But if your ISP happens to be something other than
the mass-market, mainstream access provider, the first three hits to any of
the keys will produce a page inviting you to -- guess what? -- become an
AOL subscriber.
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