It comes as no surprise, then, that the eponymous release could not be denied. While old-style beats borrow heavily on equity not quite fully amortized at today's favorable, if volatile, rates, the new rhythm sits pretty with a 10 percent share in Napster start-ups TapeMyWife.com and StealMySamples.com, and an on-board street-luge coach from the X Games as in-house terpsichorean.