The Null Device

The benefits of integration: This morning, on 3RRR, the announcers mentioned the trend of product placement in music videos. In particular, the videos of a number of artists on Sony's labels have been conspicuously showcasing Sony products. One, Bomfunk MCs' "Freestyler", shows a Matrix-style fantasy of controlling reality through a Sony MiniDisc recorder. Another video, for Sony's Britney-clone Mandy Moore, also features lots of Sony products. Wonder whether this is just a Sony thing, or whether one would find a similar preponderance of Absolut bottles in Universal videos or Philips products in old PolyGram videos.

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