Oh,
this is amusing.
A weblog devoted to sniping at indie-pop webzines, with the classicly cliquish
combination of bitter antagonism, oblique name-dropping and insider
pretentiousness that will be
familiar to anybody who has stumbled onto an indie-fan mailing list.
Not to mention copious use of Britishisms, so much so that some suspect
that it's some kind of Austin Powers effect and the authors are Americans
pretenting to be British for indie-scene cred.
More vitriolic than NtK and Graham in patablogging mode put together;
more amusing to watch than a crowd of 18-year-old late-1990s "Mod" kids.