Zhurin's invention might seem gimmicky to foreign eyes, but it fulfills a number of functions crucial to Russian drinking habits. First, it allows you to drink alone. "When you have no one to drink with, it will serve as your drinking companion," says Zhurin. Critics might call it an enabler: the bottle cap asks "How about another one?," then gives the order to pour without waiting for an answer.
The bottle also simulates the presence of friends, among them beautiful women, and recites toasts to the drinker's family. (via Rebecca's Pocket)