Slightly old news:
Stepping into the dot-com era (though arguably some 12 months too late),
the British Post Office has
changed its name to Consignia, a meaningless yet fashionably new-economyish word.
At least it doesn't end in "-ent". However, the venerable organisation will
also adopt a swirly logo. The name and the logo cost the British taxpayer
£500,000.