The Null Device

The future of online marketing? As banner-ad revenue declines and online marketers search for new ways to irritate their customers into paying attention, an English magazine firm has come across an attention-grabbing new tactic: Emap send email to customers, accusing them of accessing illegal pornography, telling them that details had been passed on to the police, and offering a link they could click to appeal against the charges. The link went to a web site advertising the MaxPower car show, orgainsed by Emap. What next? "I've been screwing your wife. Click here to see my AIDS test results.", perhaps? (via Found)

There are no comments yet on ""