After about a decade of "definite article-noun" - a period that produced much of what has become the rock canon - there were signs in the late '60s that the genre was getting stale. We can point to two developments - first, the definite article was becoming increasingly less definite about what it was specifying (The Band, The Groop, The Who); second, it was beginning to specify particularly wacky things (The Velvet Underground, The Electric Prunes). These developments are partly attributable to the interesting interface that existed at the time between English language use and widespread recreational substance use.
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