Yesterday's drugs were about need; today's are about desire. The unlocked human genome opens even our innermost passions to scrutiny and tinkering, blazing the way to an entirely new class of pharmaceutical. A more conservative, more religious culture than ours might want "doubt blockers" or "gnostogenics" to empower their spiritual side. But for better or worse, Americans who pay for quick-fix drugs will want beauty, happiness, and the illusion of wealth.
The future will belong to the tanned, slim, buff and oversexed; the Shiny Happy People will inherit the earth.
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