The Null Device
Adbusters on Brand USA
Adbusters on the apparent failure of Brand America
, the Whitehouse's project to sell America to the Islamic world; deemphasising the liabilities (Bush, Playboy, Israel) and emphasising the big selling points (Coca-Cola, democracy and opportunity), and finally boiling down Brand USA to three themes: opportunity, democracy and freedom. Unfortunately, those damned Middle Easterners are being stubborn.
So how are sales? In January, Beers visited Egypt to start sussing out Arab opinion-makers, who, it turns out, wanted to talk about American policy. Beers and her team preferred to talk about opportunity, democracy and freedom - hold the details. "No matter how hard you try to make them understand, they don't," said one Egyptian newspaper editor in response.
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