The Null Device

"A nation of superenergized, drunk pimps"

Branding and merchandising tie-ins are the big thing in hip-hop these days, and any rapper worth his salt in the MTV world has to have a portfolio of lifestyle product brands to go with their actual CDs. A rapper named Nelly, recently launched plans to add a line of energy drinks to his empire, but has run into opposition from black organisations planning to organise boycotts of the product. The playa-haters in question are objecting to it being called Pimp Juice.

(And I see their point; the fact that a word for one who exploits the labour of prostitutes has come to signify success and status does seem somewhat sick. Much in the way that "thug" has become synonymous with self-worth as a man.)

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