Mind you, the trams there do have air conditioning you can actually feel, as opposed to the pitifully weak effort on Melbourne's trams/trains (presumably adjusted down to the bare minimum to cut the privatised operators' electricity costs). Perhaps that's what the ad revenue pays for?
Sydney's buses also have video screens, which today were displaying Fun Facts About Christmas (i.e., about reindeer and Christmas trees and such, not about Jesus Christ or Mithras or the like). Not sure what the point of those is; perhaps they'll gradually sneak in ads?
(Yes, I'm in Sydney right now; I'm typing this from Peter's house. I've been on the road since Sunday, hence the recent sparsity of blogging.)
In reality, anything that keeps the cost of public transport down to a level that the public can afford, and/or generates enough income to pay the drivers properly, is fine by me (since the state governments are loath to spend any serious money on it). I'm usually engrossed in headphones and a book anyway. One thing that amazed me in Sydney is the giant-screen video and surround sounds billboards inside the major inner-city stations.
gjw: it's good up to a point. Though beyond that point, if public transport becomes an ordeal of intrusive advertising, those who have alternatives will avoid it, and it will fill up with only those too desperate to do so.
Who probably don't fit in the advertisers' target demographic...
Then the ad companies will switch to ads for hard liquor and cigarettes (which could become legal again thanks to the magic of free-trade treaties).
Hard Liquor and cigarettes are illegal? Or is that only in Sydney.
Did they have ads for trips to Mars?
Yes, none of those dodgy memory-implant holidays!
I meant *ads for* hard liquor and cigarettes. (The former may be legal, though explicitly preying on the desperate and alcoholics may cause complaints.)
I'm sure you'll recall the statistics that in the US, 42% of cigarettes are smoked by those with mental health problems, and the references to nicotine as self-medication for schizophrenia (a condition which afflicts a lot of the homeless and otherwise desperate).
Absolut would be hard liquor, no?
It would be. Though the ads currently are marketed to well-off, status-conscious conspicuous consumers. I'm thinking of ads for cheap malt liquor or what have you, designed to appeal to those seeking oblivion.
I wonder if they still make Spumante.
They're also a good form of crowd control. People tend to stare gaw-eyed and slack-jawed at the screen, rather than running up and down slashing the seats. They have them on the Heathrow Express too, but it has quiet carriages with the sound turned off and mobiles banned, which is nice.