"We know the people who drink a certain type of coffee will also eat specific types of chocolate bars and eat at particular food chains," said Torque's managing partner, Oliver Rees. "It's not only interesting for marketing those products to specific people but also for how store layouts are designed and how brand alliances should or could develop."
Please keep comments on topic and to the point. Inappropriate comments may be deleted.
Note that markup is stripped from comments; URLs will be automatically converted into links.