The Null Device

SixApart buy LiveJournal

It's confirmed: SixApart (the company set up by Bay Area A-list blogerati who brought you Movable Type and TypePad) have bought LiveJournal (an Oregon-based social-network/journal system most commonly associated with goths and 12-year-old girls). SixApart's FAQ is here, LiveJournal's announcement is here. It appears to be a friendly deal, and SixApart indicated that they will run the services separately, rather than, say, rolling one into the other and using the remaining brand-name for niche marketing or something, and also said that they won't plaster LJ with ads or anything.

Meanwhile, SixApart president (and former black-clad teenager) Mena Trott has more to say here:

I believe that LiveJournal has, unfortunately, received a bum rap because many have considered the postings on LiveJournal to be trivial. It's sort of like a vicious circle: Journalists make fun of webloggers saying that they only post about their cats, webloggers make fun of LiveJournalers saying that they only post about high school angst and LiveJournalers make fun of webloggers saying that they are SUV-driving yuppies who think they have something important to say (and I'm generalizing). The fact is, webloggers and LiveJournalers are in essence doing the same thing: they are posting their thoughts to people who are important to them. For some webloggers, it's 100,000 people, for others it is 10. For LiveJournalers, it may be 30 people, it may be 3 (or a combination of some number).

The funny thing is, you can have a weblog and a LiveJournal. The fact that some of the funniest and smartest people I know have both only reaffirms that we shouldn't limit ourselves to one sort of publishing/communication mode.

(She hits the nail on the head there. I, for one, have had both for a bit over a year. The way I divide them is that this blog is for communicating with anybody who shares the things I'm interested in and post about, whereas my LiveJournal is for communicating with friends/people I know personally. Consequently, my LiveJournal posts tend to be less interesting (at least to people who don't know me personally), and many of them are friends-only (the use of the social-network data on LiveJournal for authentication goes some way towards restoring the private register, which is otherwise hard to do online conveniently). I generally friend people I know online or in real life, though I still think that LiveJournal should split the "friend" relation into two independent "journals I read" and "people I trust" relations.)

There are 1 comments on "SixApart buy LiveJournal":