I wonder what's next: perhaps Ken Livingstone will copyright the names of London Underground lines and stations and demand licensing fees from fiction authors who mention them or something?
Eventually, we will get to the situation where all real-world objects and likenesses are intellectual property and use of them requires licensing fees. (After all, the dominant Reaganite/Thatcherite ideology of our time says that the way to maximise the efficient use of any resource is to monetise it and place it on the market; coupled with intellectual property, the natural conclusion is what Lawrence Lessig calls an "if-value-then-right" intellectual property regime, where for any value in an item, there is a right assigned to a rightsholder, who can license that right on the open market. Think of the colossal economic waste we had in the bad old days of the public domain and Jeffersonian copyrights.) As depicting any public figure, fictional character, location or privatised folklore will require a licence, costing fees and giving rightsholders vetoes over works they find objectionable, stories (well, those without the corporate media backing required to resolve all the rights issues) will move to generic locations; nameless, nondescript buildings, cities, countries and characters will take hold. To which, Big Copyright will respond by copyrighting categories of ideas (in the way that Marvel and DC Comics claimed a joint trademark on superheroes), or by patenting common types of plot devices and settings (which is probably not legal now, though given sufficiently pliant legislators and international treaty bodies, anything's possible). Galambosianism, here we come.