On May 29, 2002, a girl celebrating her 18th birthday -- in her first hour of her first day on the job at the McDonald's in Roosevelt, Iowa -- was forced to strip, jog naked and assume a series of embarrassing poses, all at the direction of a caller on the phone, according to court and news accounts.
He had mastered the police officer's calm but authoritative demeanor. He sprinkled law-enforcement jargon into every conversation. And he did his homework. He researched the names of regional managers and local police officers in advance, and mentioned them by name to bolster his credibility. He called some restaurants in advance, somehow getting names and descriptions of victims so he could accurately describe them later.
In her book, "Making Fast Food: From the Frying Pan into the Fryer," Canadian sociologist Ester Reiter concludes that the most prized trait in fast-food workers is obedience. "The assembly-line process very deliberately tries to take away any thought or discretion from workers," said Reiter, who teaches at Toronto's York University and who spent 10 months working at a Burger King as part of her research. "They are appendages to the machine."Several people who followed orders were jailed for rape and related crimes. The hoaxer was later found to be a 38-year-old prison guard with a fantasy of being a police officer. Meanwhile, one of the victims is suing McDonalds for allowing this to happen; McDonalds, meanwhile, blames her for not reading the employee manual where it said that strip searches were prohibited and not recognising that the caller wasn't a real police officer.
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