More on
the explosion in product placement in television shows, brought about by advertisers' concern that consumers may be skipping ads:
In a recent episode of the NBC series Medium, writers had to work the movie Memoirs of a Geisha into the dialogue three times because of a deal the network made with Sony earlier in the season. They even had the characters go on a date to an early screening of the movie and bump into friends who had just viewed Geisha to tell them how good it was.
Another product placement intruded a touching scene on ABC's soap opera, All My Children, when writers were forced to incorporate a line about a new Wal-Mart perfume into the dialogue as a character, Greenlee, sat at the bedside of her husband who was suffering from a fatal gunshot wound.