The association has recommended the use of the word "successful" instead; after all, success is associated with professional footballers, bling-toting rappers, asset-stripping corporate raiders and other socially acceptable role models, and thus has positive connotations.
Of course, if "successful" is used in this fashion, it will become synonymous with being a despised teacher's pet, and end up being used sarcastically as a term of abuse (much in the way that "brave" and "special" have become synonymous with physical or mental handicaps). Then perhaps it'll be time to adopt a new term of praise for educational achievement; possibly "pimpin'", or "well weapon"?
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