"While using the Internet, people are also doing two or three other things, often watching TV or talking on the phone," said Mike Hess, global director of research at OMD, part of Omnicom Group.As the amount of distractions, from an always-on BlackBerry-driven work ethic to a myriad types of media and communication, increases, one legacy activity incompatible with multitasking—sleep—is getting squeezed. Not surprisingly, this has spawned a US$20 billion sleep industry helping those racing on the treadmill of competitive consumerism trade some of their disposable income for a few of the winks they've been missing out on. This can take the form of luxury sleeping pods in busy cities (where US$14 will buy you a lunchtime nap) to US$20,000 luxury beds guaranteed to give the best sleep experience possible.
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