The Null Device

Product displacement

It has emerged that the version of the recent James Bond film Casino Royale shown on British Airways flights has been edited to remove references to rival airline Virgin Atlantic:
British Airways has removed a shot of Virgin Atlantic boss Sir Richard Branson from the in-flight version of the James Bond movie Casino Royale.
The British Airways edit also obscures the tail fin of a Virgin plane that was seen in the original.
As a BA spokesman points out, the airline edits many films to render them fit for in-flight viewing, and what exactly that entails is its own business. (I suspect that neither Fight Club nor Snakes On A Plane made it to the backs of airliner seats, for example.) I wonder how many other similar instances of product displacement have occurred on flights.

There are 1 comments on "Product displacement":

Posted by: Loki Mon Apr 23 01:49:37 2007

I remember hearing that all but one airline in the world cut out the sequence in "Rain Man" where Hoffman's character refuses to fly any airline except Qantas on the grounds that only they have a perfect safety record.

Want to say something? Do so here.

Post pseudonymously

Display name:
URL:(optional)
To prove that you are not a bot, please enter the text in the image into the field below it.

Your Comment:

Please keep comments on topic and to the point. Inappropriate comments may be deleted.

Note that markup is stripped from comments; URLs will be automatically converted into links.