The Null Device
Pete Waterman speaks against commercialism
Pete Waterman — yes, that
Pete Waterman — laments the overly commercial state of the music industry today
One thing I find frightening about the modern music business is how it's all about money now. These kids, ooh, they have got it sussed. There's no room to see if anything happens by chance.
Not that he's defending the purity of art from commercialism, mind you; Waterman makes no pretenses of being in the business of art. His argument seems to boil down to something like "we are all whores, but some of us are honest about it".
I have no problem with saying that pop music is about making money - that's what it does. But you have to entertain. To take the song one stage further and then have it all lined up so that it's a movie, it's a deodorant, it's a car line ad - that's shocking to me.
Musicians now take great pains to lead you to believe they're precious about the music. And then you see it as a car ad. It's offensive because it's a dishonest way of becoming famous. What we did was honest - we wanted to be number one and sell a million records. These guys want to be cool, and they want to take the money, but they don't want to say they want to sell a million records. I think that's dishonest.
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