This acquisition extends destra’s capacity to deliver credible and compelling content and create advertising opportunities on a multi-platform basis around targeted, online communities, particularly in the X & Y demographic.
Mess+Noise will be promoted across destra’s digital and physical publishing and broadcasting platforms, enabling collaboration with destra’s other music communities such as http://www.threedworld.com.au, www.centralstation.com.au and www.mp3.com.au.In other words, we can probably expect it to turn into a sort of JJJ of the web, with the unprofitable articles about small independent bands being replaced by PR pieces about commercial alternative-rock acts, and the forums being swamped by bogans.
Here is long-time contributor Emmy Hennings' eulogy for the site, and here is the discussion thread.