Adults aged over 18 seeking to buy or borrow a copy of Mad Max, the acclaimed desert war drama Three Kings, starring George Clooney, the Brad Pitt classic Fight Club or the 2009 Blu Ray release of Sasha Baron Cohen's fashion parody Bruno will now find them in plain packaging displaying nothing more than the film's title.
Under changes to the state's classification act, which came into effect on Sunday, businesses will face fines of up to $5000 for displaying a "poster, pamphlet or other printed material" for films classified R18+.
The law was announced by the office of South Australian Attorney-General Michael Atkinson, whose conservative campaigning is well known to the film industry.
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