It turns out that Cash Gordon wasn't developed by David Cameron's bright-eyed web whiz-kids, but was a derivative of several web sites from the US Right, including sites against carbon taxes (see fig. 2), health care reform and gay rights, and for the right-wing think tank the Heritage Foundation.
The Tories' misfortune doesn't end there, however. In their haste to embrace the Web and be down with the kids these days, the Tories (or perhaps their American associates) decided to integrate the site with Twitter, and have it automatically display any tweets posted with the #cashgordon tag. It turns out that, in their haste, they didn't anticipate the possibility of basic cross-site scripting attacks, instead displaying HTML tags intact. And it was not long before unsympathetic parties were making the most of it, and potential Tory activists were being rickrolled and Goatse'd.
For what it's worth, Meg Pickard has a graphic of how events unfolded:
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