The Null Device
Made (Better) in Japan
Japanese culture places a lot of value on attention to detail. One result of this has been a generation of Japanese artisans taking artefacts from elsewhere, from clothing to coffee, and improving them
"My boss won't let me make espressos," says the barista. "I need a year more, maybe two, before he's ready to let customers drink my shots undiluted by milk. And I'll need another whole year of practice after that if I want to be able to froth milk for cappuccinos." Only after 18 years as a barista in New York did his boss, the cafe's owner, feel qualified to return home to show off his coffee-making skills. Now, at Bear Pond's main branch, he stops making espressos at an early hour each day, claiming that the spike on the power grid after that time precludes drawing the voltage required for optimal pressure.
As a result of this quest, Japan has become the most culturally cosmopolitan country on Earth, a place where you can lunch at a bistro that serves 22 types of delicious and thoroughly Gallic terrines, shop for Ivy League–style menswear at a store that puts to shame the old-school shops of Cambridge, Massachusetts, and spend the evening sipping rare single malts in a serene space that boasts a collection of 12,000 jazz, blues and soul albums. The best of everything can be found here, and is now often made here: American-style fashion, haute French cuisine, classic cocktails, modern luxury hotels. It might seem perverse for a traveler to Tokyo to skip sukiyaki in favor of Neapolitan pizza, but just wait until he tastes that crust.
The article also mentions, among other things, Real McCoy, a boutique which makes and sells expensive, high-quality clothing made on vintage American lines, and a tapas bar which went to the trouble of importing waxy, nigh-unusable paper napkins from Spain just to recreate the authentic experience of eating tapas in a packed Spanish bar.
There are no comments yet on "Made (Better) in Japan"