I subscribed to iTunes Match as soon as it became available in the UK, because the idea of being able to upload my music collection into The Cloud™ and access it without physically shlepping it around seemed very useful. Over the next few weeks, I embarked on the project of uploading the contents of my music collection (which, in its unabridged form, resides on a small Linux machine running mpd); manually copying it to a MacBook, dragging it into iTunes and waiting for it to sync up with the servers and verify or upload my music. Slowly but surely, a virtual copy of my music collection took shape in the cloud, accessible remotely wherever I have my iPhone and an internet connection. And then, towards the end, I hit the 25,000-song ceiling, and no more songs would go on.
iTunes Match, you see, has a limit of 25,000 songs per user, not counting purchases from iTunes. This is a hard limit; there are no premium tiers which will bump this up to something more generous for those outliers on the right-hand side of the music-collection bell curve, not at any price. Well, you could always repurchase part or all of your collection from the iTunes Store, freeing up slots for out-of-print rarities and CD-Rs bought at gigs and such, but that kinda sucks. It is not clear why Apple did not offer any sort of reasonable option for prolific music collectors; perhaps the various music rightsholders, long used to the role of the dog in the manger, decided that those people could pay extra and demanded extortionate prices, or just flat out refused to allow it, because they could. Perhaps Apple thought that having different usage tiers broke up the elegance of their iTunes offering, that 25,000 songs was more than enough for the typical user (whose music collection consists of about two dozen albums, among them Coldplay, Skrillex, a few albums of classic 90s alt-rock and the obligatory stylishly understated European indie wallpaper music), and that the tiny minority of power users who need more aren't really the kinds of clients they are interested in. Perhaps this is simply a cynical ploy by Apple and/or the RIAA to arm-twist the punters into repurchasing their record collections in another format (namely a digital file much like the one they already have, but with the option of accessing it on iTunes Match for free). But in any case, the upshot is that one is stuck with the 25,000-song hard limit.
For a while, I made do with the limit. My plans were downgraded from “get everything into iTunes Match” to “get most of it into iTunes Match”. I scanned my iTunes collection, performing triage, coldly relegating albums into a second tier: non-essential; not to be uploaded. The non-essential albums were deleted from my MacBook (there is no way to mark part of your iTunes collection as “yes, I might want to listen to this, but please don't waste any of my 25,000 iTunes Match slots on it”); should I wish to listen to them, I would have to do so at home, on the small Linux box in my living room. Initially, only a handful of albums got relegated, with the rest squeezing in at somewhere over 24,000 tracks. And all was, if not perfect, then acceptable for the time being.
Time went on and, as I bought CDs (some at gigs, some in record shops I visited, and some just because they had artwork and packaging the digital copy was not privy to), every now and then I'd run out of space in iTunes Match, and would do another sweep of my collection, finding more records to consign to the outer darkness. As the low-hanging fruit disappeared, subsequent sweeps became more difficult, until, at some time last year, I resigned myself to not having any new music in my iTunes Match collection, unless it had proved itself so good as to be worth killing something else for; Album Deathmatch.
And so, when the email from Apple came in, notifying me that the renewal date for iTunes Match had come around and I would be billed £21.99 for another year of a flawed service, the choice was clear. Enough was enough, and so I cancelled the renewal. As of now, Apple's systems will have undoubtedly deleted the obscure Australian indiepop tracks that iTunes uploaded some two years earlier.
I would have kept iTunes Match, had it had one of two changes: ideally, the option of a higher limit. Or, if the limit is, for some reason, not negotiable, the option of keeping tracks in one's iTunes whilst keeping (or taking) them out of iTunes Match. The “I like this, but not enough to want to get to it from my iPhone” option, if you will; a no-brainer when dealing with a scarce resource one has paid for.
So what comes next? Well, all the rival services, such as Amazon's and Google's ones, seem to also fall short with large numbers of tracks. I suspect that my next music locker will be a USB flash drive I carry with me; there are 256Gb flash drives on the market now, and while they're expensive, their price will inevitably drop. It's not implausible that, by the end of the year, they will cost less than £21.99.