The world moves one step closer to gender equality, with the announcement of
a washing detergent specially formulated for fragile-masculinity sufferers. Named
Frey, and packed in a tactical-black bottle reminiscent of engine oils, it allows those afflicted to do their own washing without feeling emasculated by the pastel-blue packaging or the sheer unmanliness of the activity of putting clothes into a washing machine like a little lady. It's also musk-scented, so, upon putting on the freshly-washed clothes*, one can smell like an alpha-masculine sexbeast, and not some domesticated house-husband.
Still, assuming that they have done their market research and there are people who would buy this sort of thing, one shouldn't laugh at those people; after all, they are suffering from a very real, and very debilitating, condition. Also, they might punch you.
* Presumably the target market would only be washing their own clothes, either because they live alone in a state of primal, untamed masculinity, or because their partner is understanding enough to accommodate their needs.