The Null Device
Posts matching tags 'mistranslation'
An African-American woman in Toronto who recently bought a sofa was shocked to find that it was labelled with racial epithets. Packaging on the chocolate-coloured sofa described it as "Color:Nigger-brown".
"She's very curious and she started reading the labels," Moore explained. "She said, `Mommy, what is nig ... ger brown?' I went over and just couldn't believe my eyes."The retailer blamed the incident on the manufacturer in Guangzhou, China.
This is not the only incident of English-language labels on imported products having been written seemingly with ignorance of taboo words. One I heard about involved the assembly instructions for a piece of furniture. Next to a diagram of a screw being driven into a hole was the one-word instruction, "Fuck".